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The DJI Neo is the smallest and lightest 4K drone ever from the drone king, with a tempting price tag

DJI has enjoyed near-total dominance of the global consumer drone market for years, but more recently a few challengers have identified a gap in DJI’s lineup – tiny selfie/FPV drones – and exploited that space to offer this new line of drones for beginners.

HoverAir’s X1, whose successors were just announced in the form of the Apple-style X1 Pro and X1 Pro Max, and BetaFPV’s Cetus X were both well-reviewed last year. Now, DJI is looking to take on those rivals with its latest model, the aggressively priced Neo, which is its smallest and lightest 4K drone ever.